Project Description

For nearly as long as people have existed, they have been sharing, bartering, selling, and consuming resources. The definition of retail is expansive enough that it includes the traveling merchants of antiquity all the way to sprawling shopping malls, big-box stores and ecommerce platforms. The timeline have affected what retail has become today, how people shop, and what customers expect today.

One such retail outlet is the STANDARD store which has the rejuvenating retail environment that reflects the approachable, clean line and sophisticated vision of the store.

The backlit rose gold metal with onyx tiles and huge AV screen right at the entrance gives the identification, encompasses the store front , display windows where the promise of a façade display and shopper’s attention is delivered.

With the entrance and ceiling that takes you to the entire store in one glance has an appealing mix of materials like rose gold, mirror, alabaster and Michelangelo marble which makes the visual connection stronger as well as lighter.

The crisp marble surface allows for typically colorful clothing to pop with the rose gold metal display rack with LEDs and central chandeliers leading a person toward more interactive environment.